#flyforpink is the frequent flyers’ effort in the fight against breast cancer.

The beneficiaries of the #flyforpink campaign are:

Estée Lauder Companies’ Breast Cancer Awareness Campaign (global)

and the 12 founding partners of the National Breast Cancer Awareness Month (NBCAM):

American Cancer Society + Susan G. Komen for the Cure + American College of Obstetricians and Gynecologists

American College of Radiology + The American Society of Clinical Oncology + The American Medical Women’s Association

AstraZeneca HealthCare Foundation + CancerCare + Men Against Breast Cancer

National Medical Association + The Oncology Nursing Society + Prevent Cancer Foundation